Location.
from a single brand, gradually towards a comprehensive series of dress; combined with similar taste of home furnishing
products, to create the concept of life space. Black and white is 25 - 45 years old, for the pursuit of fashion, personality liberation,
independent, enjoy, love of self, have a certain life experiences, the supremacy of modern taste urban women dedicated.
they are confident, optimistic, positive attitude towards life, fashion and not swim, elegant and not vulgar,
reflect personality without publicity introverted beauty!
color location:
black, white, grey brand eternal color,lv2013夢幻新款目錄, each adding some international fashion color, a lot of used imported raw materials,
60% from Europe, 40% from Japan and Korea, natural raw materials accounts for a large proportion of the. With natural fiber and natural
fiber blended fabric!
group:
"I" economic independence, is the white-collar gens;
"I" are popular, but have their own unique insights, never swim;
"I" confidence, "I" self-reliance, "I", "me" wisdom that our attitude!
products and price structure:
spring and summer: the total weight (400-450),lv2013包包型錄, woven (50%), (40%), knitted fabric (10%)
price: 398 yuan -898 yuan main price: 598 yuan
autumn and winter: the total payment amount (350-400), woven (60%), (25%), knitted fabric (15%),
price: 498 yuan -2988 yuan, the main price: 898 yuan
Note: the
the above amount and the proportion does not include the number of various types of jewelry accessories, each season in the 100-200 range.
a strong advertising support:
1, TV media -- and Shenzhen Commercial Daily, Shenzhen city channel, mobile TV media and many other national television media
a strategic and cooperative relations, and its special column cooperation, maximize the B& W brand influence.
2, print magazine press -- and clothing, clothing, Ruili City Times of domestic furniture influential
print media cooperation, constantly update the contents of advertising.
3, the network media -- and, Chinese clothing brand network, China beauty nets, Chinese clothing net,
and many other famous fashion website cooperation, soft and thematic section of the cooperative extension.
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